Trademark Use Policy

ExpressionEngine’s trademarks identify our products and distinguish them from those of others. Our trademarks are valuable assets that should be treated with the care. As appropriate, Packet Tide will protect its trademarks to maintain its ownership of the mark and the brand equity in them. Accordingly, Packet Tide requests that you respect our efforts to ensure that our trademarks continue to represent the quality and consistency expected from our brands.

Permissible Trademark Use Policy

1. Do not make unauthorized or confusing use of Packet Tide’s trademarks or variations of them, including creating the impression that Packet Tide sponsors or endorses your website, products, or services. By way of example only, do not create the impression that you are in partnership with or sponsored by Packet Tide.
2. Use the ® trademark registration symbol when you use Packet Tide’s registered trademarks, which are identified below.
3. Use capitalization and bold or italic fonts to distinguish Packet Tide’s trademarks from the text around them

4. Place a conspicuous legend at least once on webpages using Packet Tide’s trademarks and on the title page of any documentation or sales literature bearing Packet Tide’s trademarks. An example of an acceptable legend is:

   The _________ mark is owned and may be registered by Packet Tide

   [in each case, fill the blank space with each mark you are using]

5. Place a disclaimer conspicuously at least once on webpages using Packet Tide’s trademarks and on the title page of any documentation or sales literature bearing Packet Tide’s trademarks. An example of an acceptable disclaimer is:

   _________ is an independent _________ and has not been authorized, sponsored, or otherwise approved by Packet Tide

   [in each case, fill the blank space with the name and type of your product]

6. Do not change the spelling, make other changes to Packet Tide’s trademarks, or combine Packet Tide’s trademarks with any other trademark, term, or designation.
7. Do not use Packet Tide’s trademarks in connection with disparaging Packet Tide or its products or services.
8. Use a particular Packet Tide trademark only in connection with goods and services directly related to the Packet Tide product or service associated with that trademark. By way of example, do not use Packet Tide’s trademarks in connection with unrelated merchandise such as T-shirts or promotional items.
9. Do not use Packet Tide’s trademarks or any variation of them in your domain name or URL. By way of example only, “expressionforms.com” would not comply with this policy. The only exception to this restriction is that you may use the common abbreviations for Packet Tide products as part of a domain name, including the common abbreviation EE. For example, you may use the following domain name: “eeinsider.com”.
10. Do not use Packet Tide’s trademarks for your own products and services that are related to web publishing, programming frameworks, or related software.
11. Do not claim ownership rights in any Packet Tide trademark. By way of example, do not attempt to register an Packet Tide trademark by itself or in combination with your trademarks or another designation.

What are Packet Tide’s trademarks?

The following are registered trademarks of Packet Tide:

• ExpressionEngine®
• Publish Your Universe®

The following is an additional but unregistered trademark owned by Packet Tide:

Some of Packet Tide’s trademarks are registered in the United States, Europe, and elsewhere. Please contact us if you have a question about registration of a particular mark. Packet Tide may amend the list of registered and unregistered trademarks from time to time.

What is the proper syntax for Packet Tide’s products?

Below you will find the correct spelling and structure for all of our current brands. You will also see two examples each of incorrect usage.

• ExpressionEngine
• Expression Engine
• Expressionengine

Can I use graphic/logo versions of Packet Tide’s trademarks?

We are happy to supply vector formatted versions of our logos for use. Please follow the terms below when utilizing these logos for your projects.

• ExpressionEngine

Logo Guidelines and Usage Terms.

You may download and use the provided logos provided the following terms of use are met.

• All terms of the permissible trademark use policy above apply.
• You may resize the graphic/logo version of Packet Tide’s trademarks for your intended use, but do not combined with them with each other or any other design element, such as photography, type, borders, nor can it be incorporated into another logo or graphic.
• Do not use the logo/graphic as general artwork for use unrelated to Packet Tide’s products, e.g. the ExpressionEngine logo could not be used as artwork on a decal for a power company’s truck, nor could the distinctive silhouette be used as a generic emblem or graphic on a web site.

I have a product that is in violation of this policy, what can I do?

Unfortunately, we must protect our trademarks to maintain our ownership of these asset names. That means that without an express written agreement with Packet Tide, you will need to change the name, domain, logo, and/or marketing materials to ensure that your product or service does not infringe Packet Tide’s trademarks or violate these guidelines. Questions and this policy should be directed to licensing@packettide.com. It is of course, always best to check with a lawyer before starting any venture to ensure that your branding does not infringe another company’s branding and marks.

Can I discuss a special case or get a more tightly branded license?

Please direct any questions on use of our trademarks to licensing@packettide.com.